TINJAUAN EKONOMI SYARIAH TERHADAP STRATEGI BISNIS UNIQ DRINK HEALTHY HERBAL DRINK KOTA LHOKSEUMAWE

  • Hidayatina Hidayatina IAIN Lhokseumawe
  • Suci Lailatul Laila IAIN Lhokseumawe
Keywords: Sharia Economy, UniQ Drink Healthy Herbal Drink, Business Strategy

Abstract

The driving factor for the increased consumption of herbal medicine is the widespread issue of back to nature voiced by the international media. UniQ Drink Healthy Herbal Drink is a contemporary herbal drink from Central Java, which found an innovation with a traditional concept to become modern. The large number of herbal drink enthusiasts has attracted the attention of Mrs. Adis to become an entrepreneur in the herbal drink UniQ Drink Healthy Herbal Drink in the city of Lhokseumawe. The objectives of this research are: To examine the business strategy of UniQ Drink Healthy Herbal Drinks in general and based on a sharia economic perspective? The method used is in the form of field research with a qualitative descriptive approach. The results of this study explain that: a) UniQ Drink's business strategy is in accordance with the production and marketing strategy, in its production strategy the company does not use chemicals and preservatives and its management is still traditional. b) This business has not implemented a business strategy in accordance with Islamic law, including the facts that are not in the packaging label which are not indicators of production and expiration dates and in financial records, but the company always gets out of the amount earned by 20% of the amount obtained to give to the people.

References

Adis Sepriyeti, Owner UniQ Drink Healthy Herbal Drink Lhokseumawe, wawancara tanggal 20 Juni 2020.

Cholid Narbukodan H Abu Asmadi, Metodologi Penelitian, Jakarta: Bumi Aksara, 2001.

Daeng Ngoyo, stop konsumsi gula pasir: gula itu racun?-Dr. zaidul Akbar, dalam https://youtu.be-Ao3i5zBwjSw.com.

Emni Josepi, Konsumen UniQ Drink Healthy Herbal Drink di Takengon, wawancara tanggal 30 Juni 2020.

Harsa Wara Prabawa, Andhin Dyas Fitriani, Mempertahankan Eksistensi Jamu tradisional melalui Perubahan Desain Pengemasan dan Pemasaran, Jurnal Vol.1 Issue 1 tahun 2019, dalam http://googlescholar.com.

Ismail Nawawi, Strategi Inovasi Produksi dan Kompetitif Bisnis dalam Perspektif Islam, Jurnal Al-Tahrir Vol.12 No.1, Surabaya: IAIN Sunan Ampel, 2012.

Jeliati, Konsumen UniQ Drink Healthy Herbal Drink di Lhokseumawe, wawancara tanggal 22 Juni 2020

Muhammad, Prinsip-Prinsip Ekonomi Islam, Yogyakarta: Graha Ilmu, 2007.

Mela Ayu Azuma, reseller Healthy Herbal Drink di Takengon, wawancara tanggal 30 Juni 2020.

Mustafa Kamal Rokan, Bisnis Ala Nabi Teladan Rasulullah Saw dalam Berbisnis, Yogyakarta: Bunyan, 2013.

Peraturan Badan Pengawas Obat Dan Makanan Nomor 32 Tahun 2019 Tentang Persyaratan Keamanan Dan Mutu Obat Tradisional.

Supriyono, Manajemen Strategis dan Kebijaksanaan Bisnis, Yogyakarta: BPFE UGM, 1998.

Yusanto Dan Widjajakusuma, Menggagas Bisnis Islami, Jakarta: Gema Insani Press, 2002

Suyanto, Muhammad, Muhammad Business Strategy and Ethics, Yogyakarta: ANDI, 2008
Published
2021-06-07
How to Cite
Hidayatina, H., & Laila, S. (2021, June 7). TINJAUAN EKONOMI SYARIAH TERHADAP STRATEGI BISNIS UNIQ DRINK HEALTHY HERBAL DRINK KOTA LHOKSEUMAWE. Jurnal Ekonomi Syariah, Akuntansi Dan Perbankan (JESKaPe), 5(1), 140-160. https://doi.org/https://doi.org/10.52490/jeskape.v5i1.1200